Where does the ‘This is Anfield’ sign originate from?
This is Anfield is a famous phrase that Liverpool FC are known by. One of most feared stadiums and atmospheres in world football is Anfield. Both home and away players are greated to this famous ‘This is Anfield’ sign in the Anfield tunnel. This inspires Liverpool players but can intimidate opposing players. Could you imagine seeing this prior to the electric welcoming by the fans singing the famous ‘You’ll never walk alone’?
However, who actually knows where this famous phrase and sign come from? When did it start? Who had this idea?
Would you have ever thought that this longstanding tradition originated from the Liverpool FC groundsman at the time? He suggested that a ”Welcome to Anfield” sign should be placed in the players tunnel at Anfield. Bill Shankly was very keen on the idea but wanted it to be more intimidating. Therefore ‘This is Anfield’ became the famous motto.
Why did Bill Shankly change it?
Why would you want to welcome your opponent when you are trying to win. As mentioned above, Bill Shankly wanted a more intimidating sign to put fear into the away team.

Additionally, he wanted to remind those in red were aware of the stature of club they were playing for. The famous statement spoken by Shankly was “it’s there to remind our lads who they’re playing for and to remind the opposition who they’re playing against”. Since then, it has always been a tradition to have this sign in the Anfield tunnel.
Klopp honours ‘This is Anfield’ sign
Since Klopp’s arrival, he has made it very clear that he is superstitious and loves the famous sign. He made it very clear to his players that nobody is allowed to touch that sign until they have contributed to Liverpool FC’s history. It wasn’t until 2018 that players were given permission to do so, after winning the Champions League.
Jurgen Klopp has showed respect and highlighted the importance of this sign, which has started a growing tradition within the Liverpool camp. There is no doubt that is something we will see for many years to come.
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